University of Evansville

Jill G. Griffin

Ph.D., University of Texas at Austin
MBA, University of Michigan
MSE, University of Michigan
MA, Indiana University
Assistant Professor of Marketing
Room 224, Hyde Hall
812-488-2865
jg121@evansville.edu

Jill Griffin is an Assistant Professor of Marketing at the University of Evansville. She earned her Ph.D. in Marketing at the University of Texas at Austin. Jill also holds an MBA and an M.S.E. in Industrial and Operations Engineering from the University of Michigan, an M.A. in Economics from Indiana University, and a B.A. in Mathematics and Russian from Trinity University. Jill worked in marketing and business development at Dell Computer Corporation and in management consulting at Deloitte Consulting prior to completing her Ph.D. She has also worked as an instructor in Russia and Bulgaria. Jill’s primary research interests include consumer decision making, consumer search behavior, and retail assortment strategies. She has served as a reviewer for the European Marketing Academy.

Publications and Conference Proceedings:

“Help or Hindrance? The Effect of Best Seller Signage on Consumer Decision-Making from Large Product Assortments” with Susan Broniarczyk, Joseph Goodman, and Leigh McAlister (under review at the Journal of Marketing Research)

“Search Paradox: The Role of Feature Alignability in the Rise and Fall of Satisfaction” with Susan Broniarczyk (in progress)

“Assortment Paradox: When Do Broad Assortments Increase Decision Difficulty and Decision Fun?” with Susan Broniarczyk, Joseph Goodman, and Leigh McAlister (in progress)

“Have it Your Own Way: When Customization Leads Consumers to Choose More Expensive Options” (in progress)

Griffin, Jill and Susan Broniarczyk, “Search Overinvestment: Too Much of a Good Thing”, presented at the 2005 meeting of the Society for Consumer Psychology, Feb. 24-26, St. Petersburg, Florida

Broniarczyk, Susan, Joseph Goodman, Jill Griffin, and Leigh McAlister, “Too Many Choices: The Impact of Assortment on Anticipated and Post-Consumption Regret” presented at the 2003 meeting of the Association of Consumer Research, Oct. 9-12, Toronto, Canada