University of Evansville

J. Martin Fraering

Ph.D., University of Texas-Pan American
Assistant Professor of Marketing and International Business
218 Hyde Hall
812-488-1191
mf53@evansville.edu

Martin Fraering is an Assistant Professor of Marketing and International Business at the University of Evansville.  He earned his Ph.D. in Business Administration with concentrations in Marketing and International Business in 2002 from the University of Texas-Pan American, an MBA from the University of Texas-Pan American in 1994, and a B.B.A. in Business Administration with a concentration in Banking and Finance from the University of Mississippi in 1975.  He currently teaches MGT 331 – International Business Strategy, MKT 325 – Principles of Marketing, MKT 330 – Consumer Behavior, MKT 374 – Integrated Marketing Communications, MKT 477 – International Marketing, and MKT 380 – Special Topics in Marketing such as Services, Sports Marketing, and Radio Station Marketing.  His research interests include financial institution marketing, customer loyalty and satisfaction, sense of consumption community, sense of virtual community, and consumer ethnocentrism.

Journal Articles Since 2002

“Long-Term Stability of Ethnocentric Consumer Attitudes.” Journal of Applied Business Research 23(2), 55-68, 2007.

“Virtual Community in Financial Institutions: Development of the VIRTCOMM Scale.” with Minor, Michael S. Marketing Management Journal, 16(2), 13-25, 2006.

“Virtual Community in Financial Institutions: Development of the VIRTCOMM Scale.” with Minor, Michael S. International Journal of Bank Marketing, 24(5), 284-306, 2006.