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University of Evansville

The Schroeder Family School of Business Administration

Course Number	Course Title (Hours)	Course Description
MKT 325	Introduction to Marketing (3)	An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include: the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing's role in society. Prerequisite: Economics 102 or Mass Communications 130.
MKT 330	Consumer Behavior (3)	Consumer behavior is studied from socio-economic, psychological and cultural perspectives as it relates to marketing management. Prerequisite: Marketing 325 or Mass Communications 130.
MKT 370	E-Marketing (3)	Provides and examination of e-commerce business models, issues involved in developing and maintaining a website, issues involved in generating traffic and repeat traffic, how websites create value for a firm's constituencies, and how e-commerce fits in with the overall marketing effort of a firm. Prerequisite: Marketing 325.
MKT 373	Personal Selling (3)	Studies the responsibilities, activities and psychology of a sales representative with a focus on long-term relationship building. Successful selling practices are introduced including prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections and closing. Prerequisite: Marketing 325.
MKT 374	Integrated Marketing Communications (3)	Provides an examination of all elements of the marketing promotion mix -- advertising, sales promotions, point-of-purchase communications, direct marketing communications, public relations and sponsorship marketing and personal selling. An overview of market segmentation, appeals, budgets, evaluation, and management of the promotion mix. Prerequisite: Marketing 325 or Mass Communications 130.
MKT 381/480	Special Topics in Marketing (3)	Objectives are to cover topics not include in other courses, to give greater depth in certain areas and to explore current marketing topics. The topic will vary each offering. Prerequisite: Marketing 325. Offered periodically.
MKT 395/495	Independent Study (1-3)	Independent research in marketing conducted under faculty supervision. Prerequisite: Permission of the instructor.
MKT 477	International Marketing (3)	Examines the impact of culture, economics, and legal and regulatory influences on marking strategy in more than one nation. Prerequisites: Marketing 325 or Mass Communications 130.
MKT 492	Strategic Marketing Management	Provides an examination of marketing strategy selection and implementation with a focus on decision-making and problem solving. Prerequisites: Marketing 325 and senior standing.